My first blog critique is on http://drnicwilliams.com/, which is my boss’ blog. It is a blog focused on web technologies, frameworks and methodologies, so it’s aimed at the developers rather than the designers.
The blog’s main focus is to promote the author’s technical capability and influence on the Ruby on Rails community, with test-driven development methodologies as a secondary objective. The blog is very plain as it is a minor modification of a basic theme, hence it’s not very personalised or unique. It is currently not being updated frequently (last update was over a month ago), but each blog post tends to have quite a bit of content and preparation behind it.
The layout is a standard two column layout, with the sidebar on the right, which contains a short author bio at the top, an RSS link with a counter of the number of subscribed readers. He is well-established in the target community already, and he has a Twitter feed in the sidebar to allow easy social networking. The tone is informal which is probably the only personality the blog has. It’s simple, efficient, easy to find and read previous blogs. It is very bland, however, but most of the readership does not care.
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